The Social at Forum Singapore: A Diverse Outlet for Business Owners

Social at Forum Singapore
image source: The Ordinary Patrons

Everyone knows that social media is the new way to connect with customers. But does everyone know how that can be used to bring in new customers? Social at Forum Singapore is a networking event for business owners who are looking to build their brand and engage with like-minded people. 

It’s not just about drinking and making friends; it’s about finding potential business partners, influencers, or co-founders who might help take your company to the next level.

 Social at Forum Singapore


What to expect at a networking event?

Social at Forum Singapore
image source: Entrepreneur

There are tons of networking events happening in Singapore every week. Some focus on building your brand. Others tailored towards introducing entrepreneurs to investors for funding. And some are just casual events for making new friends and finding a coworking space. 

If you’re attending a business-related networking event, prepare to give a short elevator pitch about your business. As well as have a few questions about other people’s businesses. Networking events are often facilitated. But it’s up to you to make the most of it. 

If you’re uncomfortable talking about your business, don’t go to networking events until you’re ready. You’ll just be wasting other people’s time and your own.

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Networking dos and don’ts

Social at Forum Singapore
image source: Vertical Response

The biggest mistake people make when attending networking events is approaching the other people there as a means to an end: getting a sale, getting new customers, or finding an investor. You’ll just end up annoying everyone around you and end up with no one at the end of the night. 

That doesn’t mean you should not try to get something out of these events. Just don’t be pushy or sales. Instead, be open, friendly, and interested in others. 

People can smell desperation from a mile away, and it stinks. So, have fun and be friendly. People will respond to that.

 Social at Forum Singapore


Tips for making the most of networking events

Social at Forum Singapore
image source: Dream People
  • Be prepared:
    • There’s nothing more annoying than someone who didn’t prepare for the event. Come with a list of people you want to meet, and a goal for the evening. 
  • Dress nicely, but appropriately:
    • If it’s a casual event, wear something casual. If it’s an event focused on investors, wear business casual, or something even more formal. 
  • Go with an open and positive attitude:
    • Be friendly, interested in others, and have an open attitude. Don’t be pushy, closed off, or come with an attitude. Networking is about helping other people as much as it is about helping yourself. 
  • Be prepared to talk about your company if asked:
    • Be ready to talk about your business and what you do, but don’t go into a spiel. Be brief and to the point. 
  • Be social before, during, and after the event:
    • Join the event’s Facebook group before the event and start chatting. Be social with the people around you at the event, and don’t forget to network with the people you meet after the event too.

 Social at Forum Singapore


Conferences and business workshops

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image source: AVPartners

If you’re specifically looking for business-related events and conferences, there are tons out there in the city. Some of the most popular include the Singapore Management University’s (SMU) Management Conference, Asian Business Conference, and the Commonwealth Business Women’s Conference (CBWC). 

There are also tons of other business or marketing conferences happening throughout the year, ranging from general marketing or business conferences to specific conferences for digital or healthcare. If you’re an entrepreneur or business owner, you should look for conferences in your field and make it a point to attend at least one per year. 

You’ll meet like-minded people, learn from industry leaders, and get new ideas for your own business.

 Social at Forum Singapore


The art of cold emailing and Don’t be afraid to ask!

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image source: Keap

One of the best ways to network is by cold emailing people. Just make sure you do it the right way. On the surface, cold emailing seems like it would be a great way to get your foot in the door and meet new people. 

However, if you do it the wrong way, you’ll just end up annoying people, or worse, getting yourself blocked. When emailing people, always make sure you have their correct contact information. 

Don’t rely on Facebook or Linkedin to give you their email address. Those are rarely correct. Go to their website or find their email address on their social media profiles and send them an email directly.

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Social at Forum Singapore


Final words

To sum up, Networking events are a great way to meet potential clients, partners, or investors. At the same time, they’re also a great way to find new employees. You never know who you might meet at these events, and who might be the perfect person for your company. 

The best way to make the most of these events is to go with an open and positive attitude, be friendly, and prepare to talk about your company. With these tips, you’ll be able to make the most of these events and come out ahead.


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